marketing information system

marketing information system definition - business

marketing information system

A procedure to collect, organize, and analyze data that is used to formulate marketing strategies.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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m.i.s is a system through which we can know about our competetors.

Posted by anonymous 79 days ago.

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