marketing

marketing definition - business

marketing

The process of planning and carrying out a program to attract and convince consumers. Marketing includes identifying potential markets, determining an acceptable price, establishing distribution channels, and establishing effective promotions.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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