marketability study

marketability study definition - business

marketability study

An analysis made to determine the likely success of selling a particular product or service. A marketability study is likely to include potential demand, existing competitive products or services, and a recommendation on strategy.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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