market share

market share definition - business

market share

The proportion of industry sales of a good or service that is controlled by a company or by a particular brand sold by the company. Market share is generally measured in terms of the dollar spending of buyers. Also called brand share.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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