market segmentation

market segmentation definition - business

market segmentation

Separating a market into distinct groups of potential consumers who share common characteristics and interests and who are likely to be attracted to particular products or services.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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