market metrics

market metrics definition - business

market metrics

Statistics, such as brand awareness, customer satisfaction, market size, and market share, that can be used to help determine the effectiveness of an organization's marketing program.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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