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manufacturer's suggested retail price (MSRP)

manufacturer's suggested retail price (MSRP) definition - business

manufacturer's suggested retail price (MSRP)

The price at which a manufacturer suggests its product be sold to retail buyers. The MSRP may or may not be a realistic appraisal of what consumers are likely to pay. Also called sticker price, suggested retail price.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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