logo

logo definition - business

logo

A unique name or graphic design that is identified with an organization or product. For example, the unique Kellogg's script is a logo that easily identifies the firm's products.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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