lead

lead definition - business

lead

A potential customer. For example, time-share salespersons often obtain leads from existing customers, who are offered incentives for providing the names of friends. See also qualified lead.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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You can lead a horse to water.....815 hours ago

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