launch

launch definition - business

launch

  1. To start a new company.
  2. To release a new product. For example, a household products company launches a new brand of toothpaste.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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