latent demand

latent demand definition - business

latent demand

A desire that is not currently being satisfied because no satisfactory good or service can be located. For example, there is a latent demand for a low-calorie, creamy, and excellent-tasting ice cream.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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demand comes from the consumer

Posted by ayesha moti 83 days ago.

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