keystone markup

keystone markup definition - business

keystone markup

Pricing a product at double its cost. For example, a retailer purchasing a brand of shampoo for $1.50 per bottle would establish a retail price of $3.00 per bottle.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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