hype

hype definition - business

hype

To use extensive publicity to promote something. For example, a household products company may hype a new toothpaste by spending large sums of money on print, radio, television, and Internet advertising.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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