house organ

house organ definition - business

house organ

An in-house publication targeted at employees and customers. A house organ is designed to build loyalty and promote an organization and its products or services by communicating with interested individuals and groups.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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