horizontal merger

horizontal merger definition - business

horizontal merger

A merger between firms that provide similar products or services. Merging one steel manufacturer into another steel manufacturer is an example of a horizontal merger. Horizontal mergers permit the surviving firm to control a greater share of the market and, it is hoped, gain economies of scale. Compare vertical merger.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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