horizontal marketing

horizontal marketing definition - business

horizontal marketing

Promoting a product or service to potential customers that share common characteristics that are spread among a wide range of industries. For example, a software company targets human resource departments at companies with fewer than 500 employees. Compare vertical marketing.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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