geodemography

geodemography definition - business

geodemography

The processing and analysis of census data to profile the demographic and economic characteristics of the population in a limited geographical area. A mail-order firm may utilize geodemography to target marketing of its products.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.