generic

generic definition - business

generic

Of, relating to, or being a product that is identified as part of a class rather than as a brand. For example, a clothing manufacturer sells pants without a brand name to discount stores. Grocery stores frequently sell generic canned goods at lower prices.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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