gatefold

gatefold definition - business

gatefold

One or more large pages that are inserted and folded to fit the page size of a publication. The gatefold must be opened or unfolded in order to read the content. Vehicle manufacturers often use gatefolds in automobile magazines to advertise new models.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.