form utility

form utility definition - business

form utility

The elements of the composition and appearance of a product that make it desirable. Successful companies are constantly looking for ways to stimulate sales by improving a product's form utility. For example, a household products company might improve the packaging of toothpaste.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.