Dictionary Home » The American Heritage Dictionary of Business Terms » first-mover's advantage

first-mover's advantage

first-mover's advantage definition - business

The competitive advantage gained by early entry into a market. For example, a soft-drink company accepts initial losses in order to be the first entry into a developing country. Compare follower's advantage.

Print
E-mail
Link/Cite
Bookmark
Add to Word List
Share on Facebook

Comments

Improve this definition.

Browse dictionary definitions near first-mover's advantage

first-line manager
first-level cache
first-in, first-out (FIFO)
first-in-first-out
first-generation computer
first-generation
first-degree murder
first-degree burn
first-degree burn
first-day cover

first-nighter
first-party cookie
first-rate
first-run
first-strike
first-string
firstborn
firsthand
firstling
firstly

first-mover's advantage

Also Mentioned In