family brand

family brand definition - business

family brand

A common brand name used for different products. Cosmetics companies often use the same brand name on a variety of products. Family branding is a marketing strategy that uses a familiar and respected name to increase the appeal of other products.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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