fad

fad definition - business

fad

A product, service, or activity that becomes very popular but is not long-lived. For example, diets and clothing fashions are subject to frequent fads.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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