exposure

exposure definition - business

exposure

  1. Vulnerability to loss. For example, a company with valuable facilities in a foreign country has exposure to political unrest and currency exchange risk.
  2. The opportunity for potential customers to learn about a product or service.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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