downscale

downscale definition - business

downscale

  1. Describing a retailer that offers inexpensive products purchased mostly by consumers of modest means.
  2. Inexpensive products similar in function to more costly products. For example, a discount store may offer downscale versions of fashion clothing.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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