dog

dog definition - business

dog

  1. A product with low market share in a slow-growing market.
  2. An investment that has experienced poor performance. For example, a rental property with extended vacancies at the same time it has required extensive maintenance expenditures.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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