direct purchase

direct purchase definition - business

direct purchase

To buy shares of a mutual fund directly from the fund rather than from an intermediary such as a broker or financial planner. Mutual funds that sell directly to investors do not have sales personnel and generally charge no sales fee or a relatively small sales fee.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.