direct marketing

direct marketing definition - business

direct marketing

An advertising campaign in which a seller attempts to directly contact a select group of potential customers. Direct marketing typically utilizes a list of potential customers that are contacted via mail, telephone, or computer. See also action device.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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