demographics

demographics definition - business

demographics

Statistical analysis of the characteristics and behavior of population groups. For example, a retailer will consider the demographics of a particular city or county in deciding whether to build a new store.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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