demarketing

demarketing definition - business

demarketing

The attempt to discourage demand for a product or service. Demarketing may target overall demand or demand from a specific market segment. For example, a governmental authority in a region experiencing a drought utilizes public service announcements in an attempt to convince residents to conserve water.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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