deceptive advertising

deceptive advertising definition - business

deceptive advertising

Material representation, omission, or practice that is likely to mislead consumers who act rationally. The Federal Trade Commission has primary responsibility for regulating advertising in the United States.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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