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The American Heritage Dictionary of Business Terms » customer profile
customer profile
customer profile definition - business
customer profile
Characteristics of a customer group. For example, the customer profile for a particular radio station might include average age, median income, weekly spending, sex, and so forth. A firm's customer profile is particularly useful in targeting advertising.
The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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