consumer research

consumer research definition - business

consumer research

Marketing studies that attempt to determine the preferences and needs of individuals. For example, a firm might evaluate consumer perceptions of several possible packaging designs for a new candy bar.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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