conquesting

conquesting definition - business

conquesting

Placing advertisements adjacent to reviews or editorial material about rival organizations, products, or services. For example, AT&T arranges to locate a newspaper advertisement next to a story about competing wireless provider Verizon.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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