concept test

concept test definition - business

concept test

An evaluation of people's reaction to a description of a new concept or product, done in order to predict success in the marketplace prior to introduction. Concept tests are commonly used in evaluating proposals for advertising campaigns.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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