comparative shopping

comparative shopping definition - business

comparative shopping

Gathering price and quality information from several sources prior to making a purchase. For example, someone interested in purchasing a new shirt might do comparative shopping by visiting several stores. Comparative shopping results in getting better value at the cost of spending additional time.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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