comparative advertising

comparative advertising definition - business

comparative advertising

A promotion in which a firm's service or product is directly compared with competing services or products from other companies. For example, a soft drink company advertises a blind taste test with a soft drink manufactured by its biggest competitor.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.