cold call

cold call definition - business

cold call

A telephone call or personal visit by a salesperson to a heretofore-unknown person, during which the salesperson tries to enlist that person as a customer. Cold calling is often a necessary evil for many new salespeople.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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