coincidental survey

coincidental survey definition - business

coincidental survey

A survey of radio listeners or television viewers conducted during the time the subject program is on the air. A coincidental survey has the advantage of providing relatively accurate data because there is no reliance on memory. Also called simultaneous survey.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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