co-op mailing

co-op mailing definition - business

co-op mailing

A promotional mailing that includes material from two or more advertisers in the same envelope. Co-op mailings allow companies to share the cost of advertising noncompeting products.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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