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The American Heritage Dictionary of Business Terms » clicks-and-mortar company
clicks-and-mortar company
clicks-and-mortar company definition - business
clicks-and-mortar company
A traditional business with a physical presence that also utilizes the Internet. For example, clothing retailer Clearwater Creek operates numerous stores but also conducts a major portion of its business via the Internet. “Clicks and mortar" is a play on the term bricks and mortar, which refers to an old-economy company with only a physical presence. Compare bricks-and-mortar company.
The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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