click-through rate

click-through rate definition - business

click-through rate

The response to an Internet ad as measured by the percentage of people viewing the ad who actually click on and follow the link to the destination page. The click-through rate is used to measure the effectiveness of an Internet ad.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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