channel of distribution

channel of distribution definition - business

channel of distribution

The network of organizations and individuals that connect the manufacturer of a product with ultimate consumers. For example, a soft drink may move from the manufacturer to a regional distributor to a retailer to the consumer. Also called distribution channel.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

Comments
Improve this definition.
Do you have more to add? Share your linguistic knowledge or observation.
/Register to save your comments.