bundling

bundling definition - business

bundling

Combining several products or services into a single package. For example, a brokerage company may bundle a brokerage account, checkwriting privileges, and a credit or debit card into a single account that requires a monthly or annual fee. See also tying contract.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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