brand manager

brand manager definition - business

brand manager

The person responsible for developing and executing marketing strategies that maximize a brand's profitability. The brand manager is involved in pricing, package design, and distribution of the brand. Also called product manager.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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