brand licensing

brand licensing definition - business

brand licensing

Leasing a brand name to a company other than the owner of the brand. For example, a European beer company might lease its brand name to an American brewer.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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