brand image

brand image definition - business

brand image

The identity of a good or service as perceived by consumers. For example, Toyota vehicles are generally perceived as highly reliable. A brand may have multiple images of varying importance.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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