brand development index

brand development index definition - business

brand development index

The extent to which a product or service is performing within an identified group of customers in comparison to its performance with all customers. Calculating a brand development index is useful in understanding specific market segments compared to the market as a whole.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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