brand association

brand association definition - business

brand association

The extent to which a particular product or service is identified within its product or service category. For example, many restaurant customers may request Coca-Cola when they want a soft drink.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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