boutique

boutique definition - business

boutique

  1. A small specialized retail store offering a limited product line that attracts a relatively small clientele.
  2. A small specialized service operation, sometimes within a larger organization. For example, a small hotel might cater to wealthy travelers.
  3. A relatively small, specialized brokerage company. Also called investment boutique.

The American Heritage® Dictionary of Business Terms Copyright © 2009 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

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